Perne
Sales and customer base analysis: illustration 1
Data and AI analytics

Sales and customer base analysis

We work as a team. We review your sales over several months: revenue by product and category, average check, seasonality and the share of repeat purchases. For the customer base we segment by recency and purchase frequency, run an ABC analysis and build a simple retention cohort table. The result is a short report with conclusions and a list of actions, plus a table where you can recheck the numbers yourself. We work with anonymised data.

from 30,000 ₸ (≈ $60) one-off

timeline: 4–8 working days

  • Analysis of revenue, average check and seasonality for the chosen period
  • Ranking of products and categories by revenue share (ABC analysis)
  • Customer segmentation by recency and purchase frequency

Order

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This is a starting price; we give the final amount before work starts. USD is approximate.

What is included

  • Analysis of revenue, average check and seasonality for the chosen period
  • Ranking of products and categories by revenue share (ABC analysis)
  • Customer segmentation by recency and purchase frequency
  • A retention table of customers by month of first purchase
  • A report with conclusions and a list of 3-5 priority actions
  • A calculation table you can recheck yourself
  • A 30 to 40 minute call to walk through the report

Who it is for

For shops, services and B2B companies with sales history for the last 6 to 12 months and questions about where to spend the budget and how to keep customers. It is not a fit if there are no sales yet, or if the data is in paper logs that cannot be digitised.

Not included

To avoid surprises, here is what the base price does not cover and what is discussed separately:

  • A guarantee of sales growth or customer return after you act on the advice
  • Buying or collecting customer contacts for mailings
  • Setting up ad accounts and targeting based on the analysis
  • Working with personal data without confirmation that you have the right to process it

FAQ

After payment the report and the calculation tables are handed to you, and you can use them in your company. We do not pass your data or conclusions to other clients. The source data stays with you, and after handover we delete our own copies.

The price includes one round of report fixes: clarifying the period, recalculating a segment, or rewording a conclusion. If you want a different cut, for example by region, that is extra analysis. Send fixes before the call so no time is lost.

Usually 4 to 8 working days from the moment we receive the sales export and agree on the questions. A large data volume or several sources make it longer. We will give an exact date once we have seen the file.

A sales export for the period with date, product, amount and a client code, for example a phone number in anonymised form. The goal of the analysis: what you want to understand and which decisions you plan to take. A product and category reference list, if you have one.

Excel, CSV or Google Sheets with one row per purchase work best. If sales come from different systems, merge them into one file, and we can help with that separately. The more accurate the date and client code, the more reliable the segmentation.

Yes, segmentation and retention do not need names, an anonymised client code is enough. We work only with what you give us and do not look for people through open sources. Before sending data, confirm that you have the right to process it.

We will still do the analysis, but conclusions about seasonality will be cautious, and retention will be shown only for months with enough data. The report will say honestly what can be stated firmly and what is still too early. The analysis can be repeated after 6 to 12 months.

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Dashboards in Power BI and Looker Studio

A clear panel with sales, costs and key metrics in Power BI or Looker Studio that the whole team can read.

from 40,000 ₸ (≈ $80) one-off

Timeline: timeline: 5–10 working days

Demand forecast

Demand forecast

A sales forecast by product for weeks or months ahead, with an error estimate and a clear table for purchasing.

from 60,000 ₸ (≈ $120) one-off

Timeline: timeline: 7–14 working days

Shall we discuss your project?

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from 30,000 ₸ (≈ $60) one-off

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