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Market and competitor analysis: illustration 1
Business and analytics

Market and competitor analysis

We work as a team. We gather data on market size, growth, customer segments and the main players: their prices, offers, sales channels and public reviews. We use open statistics, industry reports, Yandex Wordstat data and analysis of competitor websites and social media. We give conclusions with sources and a confidence level, without invented figures. The analysis helps you decide how to position the product and where to find customers.

from 30,000 ₸ (≈ $60) one-off

timeline: 4–8 working days

  • Estimate of market size and its dynamics over the last 2-3 years
  • Description of customer segments and their needs
  • Analysis of 5-10 main competitors: prices, offers, channels

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This is a starting price; we give the final amount before work starts. USD is approximate.

What is included

  • Estimate of market size and its dynamics over the last 2-3 years
  • Description of customer segments and their needs
  • Analysis of 5-10 main competitors: prices, offers, channels
  • Demand check using search queries and their frequency
  • Review of customer reviews and complaints on public platforms
  • Competitor comparison table and conclusions about your niche
  • Two rounds of revisions and a call to walk through the results

Who it is for

Suits people entering a new market, launching a product or preparing a business plan who want to rely on data rather than gut feeling. It does not suit you if you need closed industry databases or a survey of thousands of consumers; such research is priced separately.

Not included

To avoid surprises, here is what the base price does not cover and what is discussed separately:

  • Consumer surveys and focus groups
  • Paid closed reports from industry agencies
  • A guarantee that the market will grow or that your product will win share

FAQ

After payment the report belongs to you, and you can use it in presentations, your business plan and negotiations. We do not pass the results to other companies. The sources we rely on are listed in the report so you can verify them.

The price includes two rounds of revisions after the first version: refining segments, adding competitors from your list, changing the format. Extending the research to other markets or regions is paid separately.

Usually 4 to 8 working days from the moment we receive the task and your notes. The timing depends on how much data is available for your niche. If the data is thin, we will tell you right away.

A description of the product, target customers and region, the list of competitors you know, and the goal of the analysis: market entry, pricing or the product itself. The clearer the task, the more precise the conclusions. If you have your own sales or leads, send them too.

We use open statistics, reports from government and industry sources, Yandex Wordstat data and public company pages. Every figure comes with a link or a note on its origin. Estimates we make ourselves are marked as assumptions.

Yes, if the task is narrow, the analysis can be limited to one segment or region. That speeds up the work and lowers the cost. We agree on the scope together before we start.

Some data may be outdated or closed, especially in narrow niches. In such cases we will honestly point out the gaps and the confidence level. Sometimes an exact market size cannot be obtained without paid databases.

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from 30,000 ₸ (≈ $60) one-off

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